Missed call cost calculator
Enter how many calls you miss, how many of those would have booked, and what a typical job is worth. The calculator shows how much revenue missed calls cost your business each year.
How the number is worked out
missed calls a month
× share that would have booked
× average job value
× 12 months
It's a simple model, and deliberately so. It only counts jobs lost on the first call, and it leaves out repeat work, referrals and reviews, so the real cost is usually higher.
The starting numbers are an example, not research. Change them to match your business.
Getting your inputs right
Missed calls a month
Check your phone's call log or your provider's online account for a typical week of missed calls, then multiply by four. Leave out spam and calls you returned within a few minutes.
Share that would have booked
Think about the calls you do answer. Out of ten, how many turn into work? Use that, or a little lower to be safe.
Average job value
Use the average invoice for a first job, not your biggest job. If new customers come back, the real value is higher.
Want worked examples for different trades? Read what a missed call really costs your business.
